The Truth Is in the Syrup: Bud Light Ordered to Remove ‘No Corn Syrup’ from Packaging in False Advertising Battle

By Shalayne Pillar and David G. Barker The U.S. District Court, District of Wisconsin, recently ordered Anheuser-Busch to stop using the label “No Corn Syrup” on its packaging, the latest ruling in a false advertising battle filed over Anheuser-Busch’s attack ads aimed at rival MillerCoors. The case involves Anheuser-Busch’s Bud Light ad campaign that highlighted MillerCoors’s use of corn syrup in brewing Coors Light and Miller Lite.  Anheuser-Busch’s claims are (technically) true: MillerCoors does use corn syrup as a “fermentation aid” during the brewing process, while Bud Light does not.  Nevertheless, MillerCoors sued Anheuser-Busch for false advertising, claiming the ads   Read More »

Posted in False Advertising, IP and Technology Litigation | Tagged , , , ,

Share this Article:

Supreme Court Opens Courthouse Doors to More Federal False Advertising Claims

The federal false advertising statute, 15 U.S.C. § 1125(a)(1)(B), provides a remedy for some commercial misstatements and half-truths.  Specifically, the statute provides, Any person who, on or in connection with any goods or services, or any container for goods, uses in commerce any . . . false or misleading description of fact, or false or misleading representation of fact, which . . . in commercial advertising or promotion, misrepresents the nature, characteristics, qualities or geographic origin of his or her or another person’s goods, services, or commercial activities, shall be liable in a civil action by any person who believes   Read More »

Posted in False Advertising | Tagged , ,

Share this Article: